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The Big

Brand Creation and Implementation

Luton's biggest ever event, following a trail of over 30 giant elephants, all uniquely decorated.


The beautifully-decorated sculptures were placed along the free, family-friendly art trail around Luton’s key landmarks and streets, bringing together the community for one unforgettable jumbo event, especially after a difficult period during Covid-19.

Responsible for the creation and implementation of The Big Trunk Trail brand identity. I was also responsible for the website and mobile app design as well as the creation of films and all assets.

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I was comissioned to paint a small elephant sculpture 'Peanut', that was auctioned off for over £6,000, raising money for charity.

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An incredible project to be a part of, The Big Trunk Trail raised over £250,000. All proceeds went to Keech Hospice Care. 

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